though the store has the potential to completely torpedo my new commitment to a dave ramsey budgeting system (where EVERY PENNY is allocated before it's ever spent...blargh), target remains my all time favorite place to spend a lunch break or a sunday afternoon.i've always thought their ads were cute, and appreciated the weekly specials in my inbox, but until this particular ad campaign, i hadn't noticed their advertising much.
pictured above: the "i just went in for tape" collection - heh.
behold, target collections
target gives you a completely bizarre and seemingly random collection of items you can purchase in the store. you name the collection something clever, then tweet your collection name to #targetcollection for the chance to win a $500 gift card. how fun is that?
and check out the ads they've created so far:
i KNOW this one, all too well -
and this one is pretty good too - best. discovery. ever. don't you agree? -
i won't spam you with all of them, but if you're feeling frisky, you should head over to their youtube channel and check 'em out. awkward valentine is a good one too.
i am so appreciative of clever, audience-participatory advertising... just makes everything more fun. and since i already am a target addict, at least they make my experience a fun one.
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